How we helped Maze Living cut ad costs & increase ROI by 39%

Paid search
Paid social
Digital strategy

Meet our partner

Maze Living is one of the UK’s premier outdoor living companies. For them, outdoor spaces are so much more than the objects in them. They’re exciting opportunities to create a personal sanctuary for your well-being.

Maze's challenge

Maze came to us looking to target new audiences and begin to explore other channels like Paid Social to maximise their exposure.

When they approached us, their paid activities were being run in-house by one of their Directors. They were doing a good job, but it was clear they were only scraping the surface. Operating in a highly saturated market, having a dedicated team on-hand who can keep on top of their ambitious campaigns is key to Maze's success.

Family sat enjoying a Maze Living outdoor furniture set

An in-depth account review

We began with a thorough review which unearthed a large number of opportunities. Our search experts worked closely with the Maze Living team to map out a strategy and implement changes across all of their channels.

Working with Evo is fantastic. They've become part of our team and are spending time getting to know the industry and how our business operates. Such a great experience!

Brian Judd, Maze Living

Lady sat in the sun on a Maze Living sofa

Detailed reporting process

We worked with the Maze team to understand the KPIs most important to them. We then set about crafting bespoke reports that allow us to pivot based on market conditions which can be volatile in the highly-seasonal luxury outdoor furniture industry.

Spend reduced 34% while ROI increased 39% YoY

These returns were reinvested, allowing them to become the market leader rather than chasing their competition. As a result of the work done on their accounts we were able to uncover other areas we could add considerable value to their business and continue to help them achieve their objectives.