173% increase in conversions for CPS Fuels

Paid search
Bespoke development
UX & UI

Meet our partner

CPS Fuels was established in 1970 and is East Anglia’s leading fuel supplier for domestic and commercial use. They have a reputation for being reliable, friendly and trustworthy.

CPS Fuel's challenge

The fuel industry is a very competitive and saturated market, meaning reaching new audiences and converting better than their competitors was a challenge - especially when delivering heating oil competitively is only profitable within the latter half of the year.

Topping up their conversions

Due to the limited budget and saturated market, it was important to only target the most profitable keywords, focusing mainly on ‘exact match’. That meant the traffic generated would be more likely to convert as consumers were actively looking for that product.

The team at Evo have transformed the accounts so we're now able to reinvest the savings and additional revenue being generated to drive further growth for the business.

Ben Handford, CPS Fuels

Laser-focused targeting

Location targeting has been another important factor — due to the extent of CPS Fuels' delivery service. Adding this to our campaigns with radius's and even exact postcodes has meant we can target viable customers within catchment areas instead of losing money and leads on ineligible consumers.